Hori­zon FCB to han­dle cre­ative for Oa­sis Mall

Campaign Middle East - - FRONT PAGE -

To support re­brand­ing and con­sumer en­gage­ment ini­tia­tives

Hori­zon FCB has been ap­pointed as the cre­ative agency for the Land­mark Group’s Oa­sis Mall in Dubai. The agency’s man­date will be to support the mall’s re­brand­ing and con­sumer en­gage­ment ini­tia­tives.

The ac­count was won fol­low­ing a multi-agency pitch process, in­formed an of­fi­cial state­ment. “After sev­eral short­list­ing phases and fine­tun­ing of strat­egy, the cre­ativ­ity of Hori­zon FCB was deemed as the most rel­e­vant and syn­er­gic with the Oa­sis Mall new brand po­si­tion­ing,” it added.

Mazen Jawad, group man­ag­ing di­rec­tor, Hori­zon FCB, said, “This is amaz­ing news for us. I’ve al­ways be­lieved that a brief can ei­ther in­spire or kill your cre­ativ­ity, and the brief we re­ceived from Oa­sis Mall was so pro­fes­sion­ally crafted that it in­spired and fu­elled our cre­ativ­ity to come up with re­ally in­spir­ing ideas.”

“Oa­sis Mall presents another case where our cre­ativ­ity has pre­vailed and our in­te­grated cre­ative ap­proach has been en­dorsed as the most rel­e­vant for in­still­ing change. We will be as cre­ative in the im­ple­men­ta­tion phase to make sure the repo­si­tion­ing mes­sage of Oa­sis Mall is per­fectly con­veyed and well­re­ceived by the tar­get au­di­ences,” he added.

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