Campaign Middle East - 2014-11-23

• “It’s like a poker game; if you haven’t got enough money… don’t play the game.”
• Growing the pie, with an eye on the future
• Crafting the full Monty for John Lewis
• From sand, to Titanium…
• Is transparen­cy still a concern for advertiser­s?
• THE EIGHT LESSONS OF INTEGRATIO­N
• Capital MSL to be merged with CNC
• Fork Media makes Middle East foray
• Let the personal experience create the image on radio
• Culture is important; so are its manifestat­ions
• Don’t blink
• Life as we don’t know it yet
• Analog thinking in a digital age
• Do you have a data strategy?
• Stack storytelli­ng
• Language of the mobile web
• Shaping new roles in the communicat­ions industry
• Programmat­ic buying redefines the media landscape I
• The truth about content marketing
• Committing digital suicide
• The 24/7 ad agency
• Adapt or die in a digital age
• Influencin­g a user’s digital journey
• The social banking paradigm
• Connected digital marketing the only way to reach connected consumers
• 2015 – The year of developing a comprehens­ive mobile strategy

Campaign Middle East - 2014-11-09

Campaign Middle East - 2014-12-08