Trio of agencies join Tribe Global

Three Dubai-based outfits have joined a global network of independent agencies.

Experiential agency LightBlue, integrated media agency Fusion 5, and branding and web design agency TMH have all joined Tribe Global.

The network of independent media, advertising, digital, design, branding and experiential agencies consists of 26 members from around the world. The idea is to facilitate cross- collaboration, information and talent sharing between agencies.

Ian Wright, managing director of Tribe Global, said: “Our newest members in this part of the world have significant experience of doing business in the Middle East and have an in-depth knowledge of this unique culture. Tribe’s focus is on creativity and ‘game changing’ ideas and with Tribe’s newest additions, we are able to offer clients in this part of the world a truly integrated approach.”

Elie Haber and Johnny Khazzoum, the co-founders of Fusion 5, added: “We are thrilled to be joining the Tribe Global network since it brings together extensive synergies and global access to benefit our clients and our agency partners. We are a challenger agency that shares the same culture and vision of the Tribe Global network, and that enables us to better leverage our existing offerings and deliver integrated media solutions.”