Campaign Middle East - 2015-06-14

• PHD lands Ferrero media business,
• “It took the shareholde­rs three years to accept that you need all parties to be part of the game. Media agencies, their clients and all media need to be part of a currency model. If you don’t involve one it won’t work.”
• THE COUNTDOWN TO CANNES
• GOOGLE PREFERRED
• UM MENA retains Ooredoo account
• Shape-shifting media agencies
• The back of the marketing net
• Tell the TRUTH OR DIE
• YouTube rolls out Google Preferred
• Separating the best from the rest
• A QUESTION OF SPORT

Campaign Middle East - 2015-05-31

Campaign Middle East - 2015-06-28