Campaign Middle East

Three agencies win RTA ad business


The Roads & Transport Authority’s creative advertisin­g account has been handed to three agencies following a review of the business.

Saatchi & Saatchi Dubai, which had held the bulk of the RTA’s business, has been retained, although it is not yet known for which aspects of the business.

Boutique agencies Livingroom and Spark ME are the other two agencies to have won. The RTA is responsibl­e for transport, roads and traffic in Dubai.

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