Campaign Middle East
Three agencies win RTA ad business
The Roads & Transport Authority’s creative advertising account has been handed to three agencies following a review of the business.
Saatchi & Saatchi Dubai, which had held the bulk of the RTA’s business, has been retained, although it is not yet known for which aspects of the business.
Boutique agencies Livingroom and Spark ME are the other two agencies to have won. The RTA is responsible for transport, roads and traffic in Dubai.