Café Super Brasil goes kitsch,

Credits

Project: Wein el Ahweh?

Client: Café Super

Brasil

Agency: Drive Dentsu Beirut Executive creative director: Alain Shoucair Associate creative director: Marc Abou Jaoude

Production house: Clandestino Films

Director: Chadi

Younes Cinematographer:Toufic Tabbal

Production designer:

Lionel Soria Choreographer: Hady Awada Stylist: Rana Abbout Colour grading:

Rez Visual

Visual effects: Pixel Mob

Music: Zeid Hamdan and Marc Codsi

Lowdown

Café Super Brasil is a traditional Lebanese brand and one of the uncontested leaders in the Turkish coffee industry. Although fans of the brand have remained faithful since 1970, it faces a growing challenge recruiting young Turkish coffee drinkers, most of whom tend to choose the more convenient solutions provided by instant coffee. Drive Dentsu Beirut decided to address this growing challenge through the simple dynamics associated with anticipating a cup of Turkish coffee and celebrating it. This was brought to life as a musical ad inspired by historical performances, key figures and specific mannerisms of the golden era of Lebanese ‘traditional pop’.