Campaign Middle East

Top 10 Media milestones

-

Shihabi. Indeed, it is said the New York-based newsroom erupted in cheers upon hearing the news of his departure. Bosses at the Qatari-backed network swiftly replaced him with Al Anstey, who had served as managing director of the Doha-based Al Jazeera English since 2010. Al Shihabi’s firing was preceded by months of job cuts and staff agitation that culminated in a $15 million discrimina­tion lawsuit and the loss of three female executives.

Instagram and Twitter launch in Dubai

Three years after Facebook first opened its Middle East hub in Dubai’s Internet City, rival Twitter and Facebook’s adopted child Instagram made 2015 the year to follow suit. Instagram joined Facebook at its Business Central Towers at the same time it universall­y rolled out its advertisin­g platform. Dubai also took centre stage as Instagram celebrated its fiveyear anniversar­y in a typically #Instamomen­t manner at the Burj al-Arab during the same week in September. Twitter’s venture into the Middle East market was greeted with much less of a fanfare.

Snapchat popularity on the rise

Two years ago, the everentrep­reneurial Facebook tried to buy the then rising social media star Snapchat for $3 billion. Snapchat said ‘no’. And now the app’s 25-year-old founder and chief executive Evan Spiegel must be sniggering all the way to the bank as Snapchat’s value reached in excess of $16 billion this year. Now reported to have around 200 million monthly active users and 100 million daily active users, it was no surprise global media companies were quick to jump on the snapping bandwagon after the app launched its ‘Discover’ option in July. People meters introduced in Saudi Arabia Eons behind the rest of the world, the Saudi Media Measuremen­t Company (SMMC) finally announced it would launch its first television people meter project in April. As the Gulf Cooperatio­n Council’s most important market, it seemed staggering such a measuremen­t like the United Arab Emirates’ tview hadn’t been implemente­d much sooner. At the time, it was reported it would be revealed over the course of Periscope goes down It was hailed as the wonder app that would revitalise Twitter’s flagging appeal. But, eight months after Twitter bought Periscope for figures quoted between $50 million and $100 million, the livevideo sharing feature suddenly went down in the United Arab Emirates. Unfortunat­e timing when the social media platform was in the process of opening its new Dubai base. Twitter acknowledg­ed that the app had been blocked in the country. However, one week of Twitter ranting later, Periscope miraculous­ly appeared again.

Apple launches Apple News

Among the plethora of announceme­nts at Apple’s Worldwide Developers Conference in June was the introducti­on of a news applicatio­n. Apple formally abandoned its four-year attempt to dominate digital editions of magazines and newspapers through its Newsstand platform. Instead, the Apple News app arrived as an automatic download with the iOS 9, launched in September. It gives users access MediaMonks launches in Dubai Digital production company MediaMonks set up an office in Dubai in March and roped in digital hand John Davey as senior digital producer. It was MediaMonks’ sixth office after Amsterdam, London, Los Angeles, New York and Singapore with the company stating that the Dubai operation would house eight people by the end of the year. Amongst its work this year was the launch of Jumeirah Inside with Google – a Google Street View-like experience that travels through 23 hotels using 360-degree video, photograph­y and various interactiv­e features. LinkedIn launches in Arabic In March, LinkedIn finally launched an Arabic offering. With 14 million users across the Middle East and North Africa, it sought to increase its user base in the region and provide a more relevant experience for Arabic speakers. LinkedIn launched an office in Dubai in 2012.

 ??  ??
 ??  ??

Newspapers in English

Newspapers from United Arab Emirates