OMG restructures specialist agencies

Omnicom Media Group MENA has restructured its specialist agencies to bring them further “under one roof” in response to advertisers’ demand for integrated services.

Expertise from Resolution, Accuen, Annalect and Fuse will be integrated into OMG’s lead agencies OMD and PHD and will be overseen by group executive director Dimitri Metaxas, the managing director of Resolution.

The agencies will retain their names and exist as their own entities, the network has said.

Elie Khouri, chief executive officer of OMG MENA, said: “As advertisers demand increasingly integrated solutions that synergise all media disciplines, including specialist ones, OMG MENA has reorganised its account teams to achieve that goal.

“Our specialist companies have therefore placed implants in both OMD and PHD so that their clients receive an even more cohesive and holistic service under one roof. These will operate more symbiotically with the lead agencies’ account teams. This includes brand and content experiences, programmatic media, search engine marketing, analytics and creative services.”

He added: “In other words, OMD and PHD have broken down the silos with specialist disciplines and created a simpler structure with a single point of contact for clients.”