Campaign Middle East - 2016-04-03

• Impact BBDO wins Emaar creative brief,
• “We want to be a 100 per cent digital economy business by 2020. We have been growing twice as fast as the market and we want to keep growing twice as fast as the market.”
• UMM KULTHUM AND THE POWER OF AUTHENTICI­TY
• MOHAMED HAMDALLA AND THE KING OF POP
• Is the advertisin­g industry racist?
• ‘We must build on what we have’
• Adland and the portrayal of women
• Zain Iraq targets country’s youth
• WHAT’S REALLY GOING ON AT J. WALTER THOMPSON
• It is far sexier to be seen as a hunter
• PARTNERS IN CRIME
• FUTURE VUCA IS THE APPARENTLY
• Is 360-degree the future of video?
• Sometimes the right thing to do is nothing
• SXSW 2016: BACK TO THE HUMAN
• Real time content, real time opportunit­y
• JWT saga is raising wider questions for the industry
• Reality bites when it comes to advertisin­g
• On the Campaign couch… with JB
• Why is advertisin­g not playing a cultural role?
• Fanta 100 thing to do before you’re 18
• Tim Wilkinson

Campaign Middle East - 2016-03-20

Campaign Middle East - 2016-04-17