Appointments

HEWETT

Tonic International, the Dubai based independent creative agency, has announced

JACQUI

the promotion of

to managing director. This is a natural step after her three years as general manager of media, where she was instrumental in transforming Tonic’s media division into a fully-fledged digital operation. As managing director, Hewett oversees the group of companies across all departments, including branding, communications, digital and media, ensuring everyone works in an integrated way as one team. Over the past few months, she has led an agency review to better understand the ever-changing landscape.

Hewett says: “We have transformed our digital performance business over the last few years and our clients perceive us as true pioneers in this space. Our fully integrated, end-to-end offering gives us the ability to guide our partners through the ever-evolving marketing environment, ensuring that our team of experts across branding, advertising, digital and media are trained to focus on their business results.” Digital agency RBBi has appointed

as CEO. With more than 12 years’ experience in digital, Dickin will leverage her in-depth experience in managing market development in the UK and UAE to fully drive the digital business across the agency. Dickin most recently held the position of managing director across the performance marketing

CAROLINE DICKIN

& analytics division, where she drove a widespread digital transformation agenda across the UAE.

Dickin will also be working with a freshly structured leadership team. has been named RBBi’s new chief operating officer, while

has now taken the role of head of business development and client services. takes on a wider role as head of marketing, stepping up from his previous position as head of SEO.

ANDREW TONKS MISTRY MINESH NAGUIB TOIHIRI

Ad agency 02 has appointed

as senior account manager. With more than six years of account management experience in the UAE on brands including Etihad Airways, Subway and Ferrari World Abu Dhabi. With a master’s degree in marketing, management, communications and media from the Paris-Sorbonne University, Radi says: “Throughout my experience I’ve developed a passion for two things that I believe every brand needs. A good story, which turns marketing efforts into emotional bonds, and an effective digital strategy where the brand’s story comes to life in a modern, calculated and cost-efficient way.”

JUMANA RADI