REHAM MUFLEH PRO­MOTED AT FCB

Busi­ness unit head be­comes deputy gen­eral man­ager.

Campaign Middle East - - FRONT PAGE -

Hori­zon FCB has pro­moted REHAM MUFLEH to deputy gen­eral man­ager of Hori­zon FCB Dubai. Af­ter join­ing Hori­zon FCB as group ac­count direc­tor, Mufleh moved up the lad­der to head the agency’s busi­ness unit. She was in­stru­men­tal in launch­ing the Hori­zon FCB Mag­a­zine, boost­ing the agency’s morale and its im­age among in­ter­na­tional FCB of­fices.

Mazen Jawad said: “Reham is a real ad­woman who pos­sesses a strong busi­ness sense and pas­sion for cre­ativ­ity with a great sense of pur­pose pack­aged in a hu­mane mo­ti­va­tor. I am ex­tremely con­fi­dent that in her new role she will tra­verse bound­aries, ex­plore new av­enues, chal­lenge con­ven­tions and be the pos­i­tive change in the agency.”

In­de­pen­dent in­te­grated com­mu­ni­ca­tions agency iHC has ap­pointed ALEXAN­DRA

WIL­LIAMS as man­ag­ing direc­tor of its Dubai of­fice. Hav­ing joined iHC as as­so­ciate direc­tor in Au­gust 2016, af­ter time at Grayling and Edel­man DABO, Wil­liams has been part of an im­pres­sive growth pe­riod, par­tic­u­larly within the con­struc­tion, en­gi­neer­ing and tech­ni­cal sec­tors.

She said: “I’m proud to take on this role, which I see as the very be­gin­ning of where we are tak­ing this agency. Hav­ing been at iHC a rel­a­tively short pe­riod of time, the syn­ergy was in­stant from join­ing and we have moved for­ward at an in­cred­i­ble rate.”

Am­s­ter­dam-based No­mads Agency wel­comes RYAN

ATKIN­SON as cre­ative direc­tor and head of de­sign in its Dubai of­fice, along with JOY YOUNES and NAYAAB RAIS as a cre­ative direc­tor team. Atkin­son joined in mid-Fe­bru­ary, and Younes and Rais joined in early Jan­uary, win­ning the pitch for Du­biz­zle’s ex­panded au­to­mo­tive prod­uct of­fer­ing in their first as­sign­ment.

Atkin­son joins No­mads af­ter a decade-long ca­reer in South Africa and Aus­tralia in­clud­ing stints at Frost Col­lec­tive, M&C Saatchi’s Re and, most re­cently, Im­pactBBDO. Younes and Rais pre­vi­ously held se­nior cre­ative po­si­tions at FP7 Dubai, Im­pact BBDO and DDB Dubai.

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