Seven wins PRCA Large Agency ti­tle

Campaign Middle East - - FRONT PAGE -

Best Dig­i­tal Cam­paign also goes to Seven Me­dia at the PR awards, while Brazen is Small Agency of the Year.

The PRCA MENA Awards 2018 cel­e­brated the best in­di­vid­u­als, teams, and cam­paigns from the PR and com­mu­ni­ca­tions in­dus­try from across the re­gion.

The big win­ners of the night were Seven Me­dia and Brazen, win­ning two awards each. Seven Me­dia won Large Agency of the year for the sec­ond year run­ning, and also Best Dig­i­tal Cam­paign for ‘ Bring Ge­orge Home’ for Barasti. Q Com­mu­ni­ca­tions was highly com­mended for its work with ‘Liv­ing the Voss Life­style’ in the Best Dig­i­tal Cam­paign cat­e­gory.

Brazen won the Me­dia Re­la­tions cat­e­gory with ‘Brazen gets be­hind the wheel with Ca­reem’, with Seven Me­dia be­ing highly com­mended in the same cat­e­gory for its work with ‘Novo Cin­e­mas’.

Brazen also won the Small Agency of the Year cat­e­gory. In­stinc­tif Part­ners was highly com­mended in the same cat­e­gory. Ras Al Khaimah Tourism Devel­op­ment Author­ity walked away with the In-House Team of the Year award.

Mar­ket­tiers won the Re­sults on a Bud­get award for its ‘IMG World of Ad­ven­tures – Dino Time’ cam­paign, and We­ber Shand­wick picked up highly com­mended for the cam­paign ‘Chil­dren’s Na­tional’.

Lau­ren Brush, se­nior com­mu­ni­ca­tions con­sul­tant at Ac­tive DMC, won Ris­ing Star of the Year. David Wil­lett, head of dig­i­tal at We­ber Shand­wick, was highly com­mended for the Ris­ing Star of the Year Award. The PR Leader of the Year was awarded to Lucy O’Brien, gen­eral man­ager and part­ner at Fleish­manHil­lard.

Best B2B Cam­paign was awarded to Toh for its work with ‘Boom Su­per­sonic – Herald­ing the New Jet Age’ and highly com­mended was handed to Yard­stick Mar­ket­ing for its work with RSM.

Best B2C Cam­paign was awarded to Hill+Knowl­ton Strate­gies for its ‘Arla Brand Launch’ cam­paign. We­ber Shand­wick was highly com­mended for i ts work with McDon­alds.

The Best In­flu­encer Re­la­tions award was handed to BPG Cohn & Wolfe for its work with Ho­tels.com. Jo­ton picked up the highly com­mended award in that cat­e­gory.

Leanne Foy, gen­eral man­ager of PRCA MENA, said: “The breadth and depth of the cam­paigns, teams, and in­di­vid­u­als that we’ve seen this year demon­strates the strength of com­mu­ni­ca­tions across the re­gion.”

Large Agency of the Year: Seven Me­dia

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