Seven wins PRCA Large Agency title
Best Digital Campaign also goes to Seven Media at the PR awards, while Brazen is Small Agency of the Year.
The PRCA MENA Awards 2018 celebrated the best individuals, teams, and campaigns from the PR and communications industry from across the region.
The big winners of the night were Seven Media and Brazen, winning two awards each. Seven Media won Large Agency of the year for the second year running, and also Best Digital Campaign for ‘ Bring George Home’ for Barasti. Q Communications was highly commended for its work with ‘Living the Voss Lifestyle’ in the Best Digital Campaign category.
Brazen won the Media Relations category with ‘Brazen gets behind the wheel with Careem’, with Seven Media being highly commended in the same category for its work with ‘Novo Cinemas’.
Brazen also won the Small Agency of the Year category. Instinctif Partners was highly commended in the same category. Ras Al Khaimah Tourism Development Authority walked away with the In-House Team of the Year award.
Markettiers won the Results on a Budget award for its ‘IMG World of Adventures – Dino Time’ campaign, and Weber Shandwick picked up highly commended for the campaign ‘Children’s National’.
Lauren Brush, senior communications consultant at Active DMC, won Rising Star of the Year. David Willett, head of digital at Weber Shandwick, was highly commended for the Rising Star of the Year Award. The PR Leader of the Year was awarded to Lucy O’Brien, general manager and partner at FleishmanHillard.
Best B2B Campaign was awarded to Toh for its work with ‘Boom Supersonic – Heralding the New Jet Age’ and highly commended was handed to Yardstick Marketing for its work with RSM.
Best B2C Campaign was awarded to Hill+Knowlton Strategies for its ‘Arla Brand Launch’ campaign. Weber Shandwick was highly commended for i ts work with McDonalds.
The Best Influencer Relations award was handed to BPG Cohn & Wolfe for its work with Hotels.com. Joton picked up the highly commended award in that category.
Leanne Foy, general manager of PRCA MENA, said: “The breadth and depth of the campaigns, teams, and individuals that we’ve seen this year demonstrates the strength of communications across the region.”
Large Agency of the Year: Seven Media