New li­cens­ing laws for dig­i­tal me­dia

Campaign Middle East - - CONTENTS -

The Na­tional Me­dia Coun­cil (NMC) has an­nounced reg­u­la­tions for elec­tronic me­dia, gov­ern­ing all on­line ac­tiv­i­ties, in­clud­ing e-com­merce; pub­lish­ing and sell­ing of print, video, and au­dio ma­te­rial; and ad­ver­tis­ing.

The NMC said: “The reg­u­la­tions seek, first and fore­most, to help the UAE me­dia sec­tor re­main on top of the rapid de­vel­op­ments in elec­tronic me­dia, in ad­di­tion to en­rich­ing and or­gan­is­ing dig­i­tal con­tent, and en­sur­ing that me­dia ma­te­rial re­spects the re­li­gious, cul­tural and so­cial val­ues of the UAE, all the while pro­mot­ing free­dom of ex­pres­sion and con­struc­tive di­a­logue.”

Web­sites of li­censed tra­di­tional me­dia fall un­der the pro­vi­sions of this reg­u­la­tion and do not need to se­cure new li­cences. The web­sites of gov­ern­ment en­ti­ties, univer­si­ties and schools are ex­cluded from the sys­tem. How­ever, in­flu­encers are likely to need li­cences.

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