MI N I S T R Y O F H E A L T H

Campaign Middle East - - CONTENTS -

The UAE’s Min­istry of Health and Preven­tion has launched the third phase of an aware­ness cam­paign high­light­ing the health risks as­so­ci­ated with the over-con­sump­tion of sug­ar­sweet­ened bev­er­ages. Cre­ated by Grey Dubai, the cam­paign uses ‘hon­est ads’ in an at­tempt to take on a cat­e­gory that fre­quently ro­man­ti­cises sug­ary drinks. BRAND: Min­istry of Health and Preven­tion TI­TLE: Ex­pos­ing Big Sugar AGENCY: Grey Dubai CCO: Ali Shabaz ECD: Vidya Man­mo­han SE­NIOR COPYWRITER: Athina Afton Lall­jee SE­NIOR ART DIREC­TOR: Khaled Ibrahim AS­SO­CIATE CRE­ATIVE DIREC­TOR: Omaima Saad

EX­POS­ING BIG SUGAR

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