RAIN­BOW

Campaign Middle East - - CONTENTS -

Dairy brand Rain­bow has rolled out a new strate­gic com­mu­ni­ca­tion ini­tia­tive tar­geted at mod­ern, pro­gres­sive home-mak­ers across the GCC. These women look for­ward to their mid-morn­ing break, af­ter a flurry of ac­tiv­i­ties in the morn­ing. Dur­ing this break they like to catch up with their close friends, and tea is an in­te­gral part of these catch-ups. Rain­bow iden­ti­fied the op­por­tu­nity to own 11am tea mo­ments and cre­ated oc­ca­sion-based com­mu­ni­ca­tion, mak­ing 11am catch-up mo­ments mag­i­cal with Car­damom and Low Fat vari­ants. BRAND: Rain­bow TI­TLE: 11am AGENCY: Rain CRE­ATIVE TEAM: Manoj Am­manath, Malek Atassi, Bosky Cherin, Rachna Gopalan, Evan Bourke PRO­DUC­TION HOUSE: Phoenix Films DIREC­TOR: Tarek Korko­maz

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