B I D AYA H O ME F I N A N C E

Campaign Middle East - - CONTENTS -

The No Way Out cam­paign told the story of what a Saudi na­tional has to go through in or­der to make his or her dream of own­ing a home be­come a re­al­ity. Three dif­fer­ent sto­ries, all writ­ten in Ara­bic cal­lig­ra­phy, were de­signed into a maze-like for­mat to drama­tise their strug­gles and how Bi­daya Home Fi­nance was the way out of this dilemma. BRAND Bi­daya Home Fi­nance TI­TLE: No way out AGENCY: The Clas­sic Part­ner­ship ECD: Alok Gad­kar CRE­ATIVE DIREC­TOR: Les­lie Paul ACD: Ak­tham Kas­sam

N O WAY O U T

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.