Broad­caster also an­nounces new show for re­gion.

Campaign Middle East - - FRONT PAGE -

Last week at the Lou­vre Abu Dhabi, Michael Peters, CEO of Euronews, and Ab­dul Hadi Al Sheikh, CEO of In­ter­na­tional Me­dia In­vest­ments (IMI), of­fi­cially an­nounced the open­ing of the Euronews bureau in the Mid­dle East.

Through its close part­ner­ship with IMI, the Abu Dhabi-based in­vest­ment com­pany be­hind the re­launch of The Na­tional news­pa­per, Euronews is now op­er­at­ing from within Abu Dhabi’s me­dia zone.

The cen­tral mis­sion of the new of­fice is to pro­duce a weekly, flag­ship pro­gramme and to po­si­tion Euronews’ Abu Dhabi of­fice as the chan­nel’s edi­to­rial hub in the re­gion.

Pro­duced from Abu Dhabi, In­spire Mid­dle East is Euronews’ weekly busi­ness and life­style pro­gramme fully ded­i­cated to the re­gion. The new show, broad­cast to a global au­di­ence via Euronews Group me­dia out­lets Euronews and Africanews, and on dig­i­tal plat­forms and mo­biles de­vices, takes view­ers on a voy­age of dis­cov­ery through the re­gion’s com­mer­cial, creative and cul­tural land­scape.

The Abu Dhabi bureau will also pro­vide news con­tent for Euronews and Africanews from across the Mid­dle East and North Africa, en­sur­ing that the net­work’s global view­er­ship is kept abreast of events in the MENA re­gion.

Daleen Has­san, the ex­ec­u­tive pro- ducer of In­spire Mid­dle East, has been ap­pointed bureau chief of the Euronews bureau. She is joined by Re­becca McLaugh­lin- Duane, Euronews’ new TV an­chor, and a multi­na­tional team.

Peters said: “I am truly grate­ful to IMI for en­abling the open­ing of Euronews’ of­fice in the UAE. In­deed, set­ting up in Abu Dhabi rep­re­sents a fan­tas­tic op­por­tu­nity for Euronews to strengthen its po­si­tion in this dy­namic re­gion. En­abling a greater edi­to­rial fo­cus on sto­ries from across the Mid­dle East, our new op­er­a­tion will fur­ther sup­port Euronews’ over- arch­ing edi­to­rial mis­sion to rep­re­sent all views and all voices to the peo­ples of Europe, Mid­dle East and Africa.

Whether in busi­ness, tech­nol­ogy, the arts or pop cul­ture, ev­ery episode will take our global au­di­ences on a jour­ney to a re­gion that’s burst­ing with fresh en­ergy and new ideas.”

Lou­vre win­dow: In­spire Mid­dle East’s Abu Dhabi launch

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