EURONEWS LAUNCHES ABU DHABI OPERATION
Broadcaster also announces new show for region.
Last week at the Louvre Abu Dhabi, Michael Peters, CEO of Euronews, and Abdul Hadi Al Sheikh, CEO of International Media Investments (IMI), officially announced the opening of the Euronews bureau in the Middle East.
Through its close partnership with IMI, the Abu Dhabi-based investment company behind the relaunch of The National newspaper, Euronews is now operating from within Abu Dhabi’s media zone.
The central mission of the new office is to produce a weekly, flagship programme and to position Euronews’ Abu Dhabi office as the channel’s editorial hub in the region.
Produced from Abu Dhabi, Inspire Middle East is Euronews’ weekly business and lifestyle programme fully dedicated to the region. The new show, broadcast to a global audience via Euronews Group media outlets Euronews and Africanews, and on digital platforms and mobiles devices, takes viewers on a voyage of discovery through the region’s commercial, creative and cultural landscape.
The Abu Dhabi bureau will also provide news content for Euronews and Africanews from across the Middle East and North Africa, ensuring that the network’s global viewership is kept abreast of events in the MENA region.
Daleen Hassan, the executive pro- ducer of Inspire Middle East, has been appointed bureau chief of the Euronews bureau. She is joined by Rebecca McLaughlin- Duane, Euronews’ new TV anchor, and a multinational team.
Peters said: “I am truly grateful to IMI for enabling the opening of Euronews’ office in the UAE. Indeed, setting up in Abu Dhabi represents a fantastic opportunity for Euronews to strengthen its position in this dynamic region. Enabling a greater editorial focus on stories from across the Middle East, our new operation will further support Euronews’ over- arching editorial mission to represent all views and all voices to the peoples of Europe, Middle East and Africa.
Whether in business, technology, the arts or pop culture, every episode will take our global audiences on a journey to a region that’s bursting with fresh energy and new ideas.”
Louvre window: Inspire Middle East’s Abu Dhabi launch