Loeries awards open for entries
Now in its 40th year, the Loeries is calling on agencies from Africa and the Middle East to enter their best work in the hopes of glory in Durban.
Entries are open for Loeries Africa Middle East 2018, and all work run up to May 31 is eligible. Brands and agencies are encouraged to enter their best work, say the organisers.
“This is the 40th year that the Loeries, a proudly not-for-profit company, has been rewarding creativity,” says Loeries CEO Andrew Human. “In 2017 we attracted 3,000 entries and the Middle East did exceptionally well, winning 58 of the 319 Loeries awarded, including three of the five Grands Prix.”
The Loeries rewards the most innovative work across the advertising and brand communication industry, including areas such as design, music videos, architecture, shared value and service design. To mirror the constant changes across the media landscape, some categories have been revised. The entry system has also been updated to simplify the process and allow entrants more control over their submissions.
Loeries Creative Week, one of Africa and the Middle East’s biggest creative festivals, brings together the best minds from the brand communication industry and includes masterclasses, the DSTV Seminar of Creativity, a fringe festival and two nights of award shows. It will be hosted in Durban, South Africa, from Thursday 16 to Sunday 19 August.