ME N O F T H E LY N X

Campaign Middle East - - NEWS -

From left: Dani Richa, Dubai Lynx Ad­ver­tis­ing Per­son of the Year; Ian Fairser­vice, vice-chair­man, Dubai Lynx; and Ramzi Raad, founder and group chair­man, TBWA\Raad Mid­dle East. It was TBWA’s year at the 2018 Dubai Lynx awards, held at Dubai’s Mad­i­nat Jumeirah on Wed­nes­day, March 14. Raad was heard to re­mark on the night that as his agency turns 18, it has come of age. TBWA won Grands Prix in In­no­va­tion, Di­rect, PR, Promo & Ac­ti­va­tion, Creative Ef­fec­tive­ness, Mo­bile, In­ter­ac­tive and Ra­dio & Au­dio. Eight GPs must be a Lynx record. Read more on page 12. Fol­low­ing an ex­ten­sive pitch process with a heavy fo­cus on both plan­ning and buy­ing ca­pa­bil­i­ties that was car­ried out over the du­ra­tion of a year, Star­com Egypt has been ap­pointed to han­dle the ac­count of Eti­salat Misr. The pitch in­volved Star­com and four of Egypt’s top agen­cies. The in­cum­bent agency rep­re­sented Eti­salat Misr for more than 11 years.

Eti­salat Misr is a sub­sidiary of Eti­salat Group, which has a pres­ence in 16 coun­tries across Africa, the Mid­dle East and Asia. Eti­salat group en­tered the Egyp­tian mar­ket in May 2007.

Eti­salat Misr, has main­tained tech­nol­ogy lead­er­ship and serves mil­lions across Egypt with the best qual­ity of prod­ucts and ser­vices, mak­ing it a mar­ket leader in the tele­com in­dus­try in Egypt and aim­ing to “be­come the brand of choice in the Egyp­tian tele­com mar­ket,” said Star­com.

The Publi­cis Me­dia Group agency will man­age the full scope of me­dia ser­vices across Egypt. Du­ties span across all strate­gic plan­ning, me­dia buy­ing and customer en­gage­ment.

Hos­sam Omar, brand man­age­ment and mar­ket­ing com­mu­ni­ca­tions ex­pert at Eti­salat Misr, says: “We are look­ing for­ward to this jour­ney with Star­com, which has a pro­found ex­per­tise in in­te­grated com­mu­ni­ca­tion strate­gies and ex­e­cu­tion in a rapidly evolv­ing me­dia land­scape.”

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