Campaign Middle East - - NEWS -

De­spite be­ing the clear mar­ket leader, Gems Ed­u­ca­tion does not en­joy strong pref­er­ence when it comes to en­rol­ments. The in­te­grated ver­sion builds a dif­fer­en­ti­ated brand po­si­tion by high­light­ing a deeply held be­lief at Gems Ed­u­ca­tion: “Ev­ery child has the po­ten­tial to be great. But few are given the op­por­tu­nity to ex­plore their true ca­pa­bil­i­ties. We be­lieve that a qual­ity ed­u­ca­tion is a ba­sic hu­man right, and key to un­lock­ing the great­ness that lies in ev­ery child.” BRAND Gems TI­TLE: Ge­nius in ev­ery child AGENCY: Proof CRE­ATIVES: Ri­cardo Tur­cias, Dhanesh Kon­don PRO­DUC­TION: Phoenix/ Guy Sin­clair

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