Pri­vate View

Campaign Middle East - - NEWS -

If it comes to com­mu­ni­ca­tion that is about try­ing to make you ques­tion your own be­hav­iour, us­ing tes­ti­mo­nial-based so­cial ex­per­i­ments is of­ten right, yet an overused tech­nique. Some may say that it is not fresh, but I find this ad re­ally in­ter­est­ing and ac­cu­rate. This might be the way peo­ple act, the di­rec­tion, edit or sim­plic­ity of the idea it­self. But it made me think twice be­fore I was about to waste time on so­cial me­dia in­stead of play­ing football with my kids.

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