Ap­point­ments

Campaign Middle East - - NEWS -

Creative pro­duc­tion agency Baroque World­wide has ap­pointed

to the po­si­tion of in­no­va­tion di­rec­tor and head of dig­i­tal. Her wealth of ex­pe­ri­ence and an im­pres­sive back­ground com­bin­ing science, art, de­sign and tech­nol­ogy has en­abled her to flour­ish not only as a highly con­tribu­tive mem­ber of the team, but also as a bur­geon­ing in­no­va­tor at the fore­front of her in­dus­try. Euler at­tained her master’s de­gree in in­for­ma­tion ex­pe­ri­ence de­sign from the Royal Col­lege of Art in Lon­don, fo­cus­ing on ex­plor­ing and rev­o­lu­tion­is­ing the in­ter­sec­tions of phys­i­cal and dig­i­tal to cre­ate new and em­pow­er­ing ex­pe­ri­ences us­ing mod­ern tech­nolo­gies and hu­man as­sets. Euler has launched Baroque World­wide’s Wave ap­pli­ca­tion. Wave was de­vel­oped to rev­o­lu­tionise how we un­der­stand our­selves as mod­ern en­trepreneurs and cre­atives, on the ba­sis of

MARIA EULER

mod­els from mod­ern physics. As part of her new role with Baroque World­wide, Euler will reg­u­larly com­mute be­tween Dubai and Stock­holm. In­te­grated com­mu­ni­ca­tions agency House of Comms has an­nounced the pro­mo­tion of

TRYPHENA

to head of PR, re­port­ing di­rectly into the man­ag­ing part­ners and run­ning the PR di­vi­sion of the busi­ness. Green­wood joined House of Comms two years ago and since then has de­vel­oped the busi­ness, bring­ing in sig­nif­i­cant ac­counts across govern­ment, travel, and tourism, en­ter­tain­ment and re­tail. She has been in­te­gral in the re­cent hires at the agency and has stream­lined pro­cesses around re­cruit­ment and daily op­er­a­tions to en­sure the pro­gres­sion of the agency and con­tin­ued ex­pan­sion of ser­vices.

Kaja Evans, co-founder and man­ag­ing part­ner at House of Comms, said: “When we ap­pointed Tryph, nearly two years ago, we knew we had found our­selves with a solid, ex­pe­ri­enced and ex­tremely ded­i­cated leader. At such a se­nior level, it is rare to find some­one who is such an all-rounder in terms of skillset but Tryph brings stel­lar new busi­ness abil­i­ties, wider busi­ness acu­men, ex­cel­lent ac­count han­dling skills, solid train­ing ex­pe­ri­ence in or­der to de­velop and grow the team and buck­ets of cre­ativ­ity. Her pro­mo­tion to head of PR, is much de­served and we look for­ward to con­tin­u­ing to de­velop the in­te­grated of­fer­ing of the agency through Tryph and our se­nior team.”

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