Mo­ti­vate part­ners with Vamp to build new me­dia of­fer­ing

Campaign Middle East - - NEWS -

Mo­ti­vate Me­dia Group last week an­nounced a part­ner­ship with Vamp, the world’s lead­ing in­flu­encer mar­ket­ing plat­form.

The ven­ture, which en­com­passes the Mid­dle East and North Africa re­gion, cre­ates a sig­nif­i­cant op­por­tu­nity for Mo­ti­vate as it fo­cuses on grow­ing its dig­i­tal foot­print through the am­pli­fi­ca­tion of its dig­i­tal and so­cial au­di­ence that cur­rently reaches 1 mil­lion unique users.

Vamp was founded in Syd­ney, Aus­tralia, in 2015 and, off the back of dy­namic growth in the in­flu­encer sec­tor, ex­panded into Sin­ga­pore, Hong Kong, and Lon­don. As an of­fi­cial Face­book and In­sta­gram Mar­ket­ing Part­ner, Vamp of­fers brands ac­cess to the in­dus­try’s most ef­fec­tive creative ta­lent via its in­flu­encer plat­form, which cur­rently has many thou­sands of ac­tive in­flu­encers as mem­bers.

Brands such as Nis­san, Estée Lauder, Nes­tle, Master­card and Ma­jid Al Fut­taim are us­ing the Vamp plat­form, as well as agen­cies such as Om­ni­com and Havas Me­dia. The model en­sures cam­paigns are de­signed for max­i­mum im­pact, us­ing a highly cu­rated se­lec­tion process that con­sid­ers brand val­ues, au­then­tic au­di­ence reach and creative con­tent.

Ian Fairser­vice, Mo­ti­vate Me­dia Group’s man­ag­ing part­ner, said the part­ner­ship sig­ni­fied Mo­ti­vate’s ap­petite to de­velop within ar­eas of new me­dia. “One of our strengths as a com­pany is our agility and our abil­ity to cap­i­talise on new me­dia trends, which is at the fore­front of our busi­ness strat­egy,” he said.

“The in­flu­encer mar­ket pro­vides us with a tremen­dous op­por­tu­nity to reach au­di­ences in new are­nas and across im­por­tant ter­ri­to­ries, and we’re ex­cited to forge this new path with a com­pany that has il­lus­trated a creative align­ment with our own val­ues and huge po­ten­tial for growth.”

Vamp’s ex­ec­u­tive di­rec­tor and co- founder Ben McGrath said: “Vamp is very ex­cited to be part­nered with such a premier me­dia group in the re­gion. We are look­ing for­ward to learn­ing how this ex­cit­ing mar­ket works through Mo­ti­vate’s years of ex­pe­ri­ence and lever­ag­ing our ex­per­tise in the emerg­ing chan­nel of in­flu­encer mar­ket­ing.”

The Mo­ti­vate/Vamp part­ner­ship will be lo­cated at Mo­ti­vate’s Dubai Me­dia City head­quar­ters and will see Vamp’s UAE busi­ness di­rec­tor Karl Map­stone, and his team, op­er­a­tional at Mo­ti­vate from April 1.

Ex­pe­ri­ence and ex­per­tise: Mo­ti­vate will help Vamp grow its foot­print

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