MCN signs #TimesUpAd­ver­tis­ing let­ter against sex­ual ha­rass­ment

Campaign Middle East - - NEWS -

Staff at the Mid­dle East Com­mu­ni­ca­tions Net­work’s Dubai HQ marked the global ini­tia­tive #TimesUpAd­ver­tis­ing on March 29, by sign­ing on the move­ment’s let­ter – which has also been en­dorsed by a large num­ber of ad­ver­tis­ing lead­ers and in­dus­try staff around the globe.

More than 250 MCN staff signed the ini­tia­tive – on dis­play in the MCN HQ lobby in Dubai.

Ghas­san Har­fouche, group CEO of MCN had called on all staff to sup­port the global move­ment: “We have a great op­por­tu­nity to stand up and be counted in sup­port of the #TimesUpAd­ver­tis­ing ini­tia­tive glob­ally. The mis­sion of this ini­tia­tive is to drive new poli­cies, prac­tices, de­ci­sions and tan­gi­ble ac­tions that re­sult in more bal­anced, di­verse and ac­count­able lead­er­ship; ad­dress work­place dis­crim­i­na­tion, ha­rass­ment and abuse; and cre­ate eq­ui­table and safe cul­tures within our agen­cies.”

The ini­tia­tive, which was en­dorsed by the lead­er­ship of all IPG agen­cies glob­ally, was ini­ti­ated across the net­work by women in lead­er­ship – but sup­ported by both women and like­minded men.

The let­ter from #TimesUpAd­ver­tis­ing that MCN staff signed says: “Hey, Sis­ters, we know.

“At the end of Jan­uary, a small group of us came to­gether to talk about what was go­ing on in the in­dus­try and in our of­fices and what we could do about it. That long night turned into more mee­tups and phone calls, and hun­dreds of emails. Many hun­dreds of emails. Along the way we have grown from 14 women to 200. …

“As women in se­nior lead­er­ship po­si­tions in ad­ver­tis­ing, we’ve agreed that we have the power to change this busi­ness we love un­til it looks more like the in­dus­try we want to lead.

“As lead­ers, it’s on us to fos­ter a work­place where peo­ple are chal­lenged but still re­spected.

“Sex­ual ha­rass­ment is not OK. Never. No ex­cep­tions. No amount of tal­ent, missed cues, or be­ing great in the room unchecks the No Sex­ual Ha­rass­ment box. …

“As we build on the de­ter­mi­na­tion of the women and like-minded men in our in­dus­try and the agen­cies who have stepped for­ward, we’re step­ping for­ward too.”

Sign of the times: MCN staff put their names to the ini­tia­tive

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.