FA B

Campaign Middle East - - NEWS -

Based on the in­sight that our mums in­spire us every day of the year, the film fea­tures a range of kids mim­ick­ing their mums’ habits – both do­mes­ti­cally and pro­fes­sion­ally. It fea­tures an adapted ver­sion of the clas­sic song ‘I Wanna Be Like You’ per­formed by Lexi Frame, and was shot by Hyl­ton Tannenbaum of Bio­scope Films. The cam­paign went live with mo­bile teasers, fol­lowed by the main film a day later. It was sup­ported with be­spoke Face­book and In­sta­gram mo­bile-first ed­its, along with sup­port­ing con­tent on In­sta­gram Sto­ries. The agency was Havas Dubai.

MOTHER ’ S D AY

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