Based on the insight that our mums inspire us every day of the year, the film features a range of kids mimicking their mums’ habits – both domestically and professionally. It features an adapted version of the classic song ‘I Wanna Be Like You’ performed by Lexi Frame, and was shot by Hylton Tannenbaum of Bioscope Films. The campaign went live with mobile teasers, followed by the main film a day later. It was supported with bespoke Facebook and Instagram mobile-first edits, along with supporting content on Instagram Stories. The agency was Havas Dubai.
MOTHER ’ S D AY