Arabic, as well as numerous other cultures, contains varieties of words that stem from paternal-centred roots. The word for “parenthood”, “al obuwah”, is one of them. Although many have, over time, understood that word to refer to both father and mother, the word “parenthood” in Arabic actually translates into “fatherhood”. As a brand that celebrates parenthood and is close to mothers across the region, Babyshop believes it’s time to lend mothers the resonance and recognition of their role in parenthood, by bringing “mother” into the Arabic word for “parenthood” too. With this in mind and on the occasion of Mother’s Day, Babyshop worked with linguists to introduce the word “al umobuwah”, a new word that represents “motherhood and fatherhood”.
A L U M O B U WAH