CAREEM
Careem’s statement on its recent launch of Careem Space: “A project born out of nothing more than a daft idea and the freedom to craft it, we’re delighted to bring you SPACE: Space Hailing 1.0. Yes, this might be an April Fool’s prank, but who says we won’t be launching this for real in a few years from now. Being Careem’s in-house agency we’re tightly linked to its vision to expand, and partnering with the Product team we were able to bring the idea to life. Inshallah. Let’s Go!” Creative lead was Sandy Mcintosh; filming and editing by Theo Lambert.