DU

Campaign Middle East - - NEWS -

Du’s “Post Wisely” cam­paign is now in its sec­ond phase. It shows smart­phone users so dis­con­nected from peo­ple they might help that all they can do is film them. It is shot from the per­spec­tive of the vic­tims: a labourer in a bus crash, a maid falling from a bal­cony, a bul­lied school­boy. The tagline is: “If it were your pain, would you share it?” BRAND: Du TI­TLE: #Post­wisely AGENCY: Leo Bur­nett ECD: An­dré Nas­sar CREATIVE DI­REC­TOR: Au­gusto DI­REC­TOR: Ali Mostafa PRO­DUC­TION HOUSE: Big Kahuna Rafael

# P OS T WI S E L Y

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