2018 DIFF post­poned as film fes­ti­val goes bi­en­nial

Campaign Middle East - - NEWS -

The or­gan­is­ers of Dubai In­ter­na­tional Film Fes­ti­val (DIFF) have an­nounced that they will “be adopt­ing a new strat­egy to sup­port the growth and evo­lu­tion of the film and con­tent in­dus­tries in the re­gion”.

As a re­sult there will be no DIFF in 2018, as the fes­ti­val be­gins a bi­en­nial cy­cle from 2019.

Or­gan­is­ers said the shift “aims to em­brace the sig­nif­i­cant changes tak­ing place in the re­gion’s creative and en­ter­tain­ment land­scape”.

They added: “The new strat­egy also seeks to lever­age the emer­gence of ex­cit­ing new tal­ent and in­no­va­tive new tech­nolo­gies that are rapidly trans­form­ing the con­tent land­scape in the re­gion.” The Fes­ti­val will oc­cur ev­ery two years, with the 15th edi­tion con­firmed to be hosted in Dubai in 2019.

Ja­mal Al Sharif, chair­man of the Dubai Film and TV Com­mis­sion, said: “DIFF has es­tab­lished Dubai as a world-class des­ti­na­tion in the film and con­tent industry. It serves as a plat­form to pro­mote cul­tural un­der­stand­ing be­tween the re­gion and the world, as well as the de­vel­op­ment of the lo­cal and re­gional film industry, giv­ing the op­por­tu­nity to many am­bi­tious film mak­ers to shine.

“With the vast changes tak­ing place both in the re­gional and global movie-mak­ing and con­tent industry, we are seek­ing to re­de­fine the Dubai In­ter­na­tional Film Fes­ti­val’s ap­proach to­wards nur­tur­ing growth, cre­ativ­ity and tal­ent. In­no­va­tive new ap­proaches and tech­nolo­gies are trans­form­ing the dis­tri­bu­tion of con­tent and the craft of movie-mak­ing. As a for­ward-think­ing player in the global film industry, DIFF seeks to em­brace the fu­ture of the industry through this strate­gic shift.

“The Fes­ti­val will con­tinue its sig­nif­i­cant con­tri­bu­tion to the de­vel­op­ment of the industry, as we look for­ward to cel­e­brat­ing with the pub­lic, film lovers and industry pro­fes­sion­als in 2019. We will an­nounce the fi­nal dates, details and the new pro­gramme as soon as con­firmed.”

Dubai In­ter­na­tional Film Fes­ti­val has run in the emi­rate for the past 14 years, with al­most 2,000 screen­ings in­clud­ing 500 films from the Arab world, helped more than 300 films from the re­gion reach com­ple­tion, fa­cil­i­tated fund­ing and part­ner­ship for a fur­ther 140, sup­ported more than 200 tal­ented Arab film­mak­ers through the Fes­ti­val’s Muhr Awards, and driven tourism across the city.

Roll cred­its: DIFF will not be tak­ing place in 2018

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