Pri­vate View

Campaign Middle East - - CAMPAIGN -

I have been an old hand at writ­ing these cre­ative re­views for so it’s like home­com­ing for me. The prin­ci­ples of how I judge work have re­mained un­changed. Is the work orig­i­nal, rel­e­vant, sur­pris­ing, thought-pro­vok­ing? Will it re­solve a ten­sion in the most sur­pris­ing way and bring about change? Well, let’s see…

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