We Are So­cial buys into So­cial­ize

Campaign Middle East - - FRONT PAGE -

The ma­jor in­ter­na­tional dig­i­tal net­work has bought into a home-grown Dubai agency as it looks to ex­pand its global reach.

Lon­don-based so­cially-led cre­ative net­work We Are So­cial (WAS) has ac­quired a ma­jor­ity stake in So­cial­ize, the Mid­dle East’s largest in­de­pen­dent so­cial me­dia agency, said the agen­cies in a state­ment.

The move, which is sub­ject to reg­u­la­tory ap­proval, is We Are So­cial’s first ac­qui­si­tion, and ex­tends its net­work to the Mid­dle East and North Africa for the first time. We Are So­cial will now have 11 of­fices across nine coun­tries, bring­ing its employee count to more than 700.

This is the first step in a strat­egy to ac­cel­er­ate We Are So­cial’s rapid growth with key ac­qui­si­tions around the world. WAS says the part­ner­ship will give its clients in­sight and ac­cess to the fast-grow­ing MENA mar­ket.

So­cial­ize, based in Dubai with a team of about 40 peo­ple, has worked on a large re­gional client base, in­clud­ing Sony, Gen­eral Mills, GEMS Ed­u­ca­tion, Mercedes-Benz, Bio­derma and Sin­ga­pore Tourism.

So­cial­ize will con­tinue oper­at­ing as an in­de­pen­dent brand un­der the lead­er­ship of Akanksha Goel, founder and man­ag­ing di­rec­tor, while tak­ing ad­van­tage of We Are So­cial’s global in­fra­struc­ture and agency ecosys­tem.

We Are So­cial was founded by Robin Grant and Nathan McDon­ald in 2008 and cel­e­brates its 10th anni- ver­sary this year. It has of­fices in New York, Lon­don, Paris, Milan, Munich, Berlin, Sin­ga­pore, Shang­hai, Beijing and Syd­ney. We Are So­cial be­came part of BlueFo­cus Com­mu­ni­ca­tion Group in 2014.

Robin Grant, chair­man and co­founder of WAS, said: “We’re in­cred­i­bly ex­cited to be wel­com­ing Akanksha and the rest of the So­cial­ize team to the We Are So­cial fam­ily. They’re kin­dred spir­its who share our cre­ative culture and pas­sion for so­cial. As one of the fastest-grow­ing and most dy­namic re­gions in the world, the Mid­dle East is ab­so­lutely cru­cial for our global clients and hav­ing So­cial­ize as part of our net­work has ful­filled a long-held am­bi­tion.”

Goel said: “We Are So­cial’s en­tre- preneurial spirit and fu­ture-fo­cused of­fer­ing makes it the per­fect strate­gic fit for So­cial­ize. We’re look­ing for­ward to join­ing forces with a net­work that is so like us from both a cul­tural and work­ing prac­tice per­spec­tive, a for­ward-think­ing part­ner who shares our vi­sion of the fu­ture and a global ecosys­tem that al­lows us to de­liver greater value to our clients.”

Akanksha Goel: So­cial­ize’s founder and man­ag­ing di­rec­tor

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.