DMS wins Snapchat for Egypt, Kuwait

Campaign Middle East - - NEWS -

DMS, the dig­i­tal arm of Choueiri Group, has an­nounced that it will act as a sales rep­re­sen­ta­tive for Snapchat in Kuwait and Egypt.

Launched in 2011, Snapchat now has more than 191 mil­lion daily ac­tive users. It has estab­lished it­self as an es­sen­tial medium for dig­i­tal mar­keters all over the world, said DMS. DMS will of­fer four for­mats to ad­ver­tis­ers in Kuwait and Egypt: Snap Ads, Lenses, Fil­ters and Story Ads

Snapchat of­fers ro­bust mea­sure­ment and tar­get­ing, said DMS. It also of­fers mul­ti­ple pre-de­fined au­di­ences for ad­ver­tis­ers, such as Snap Lifestyle Cat­e­gories, Snap Au­di­ence Match, and age, gen­der, lo­ca­tion, de­vice, and car­rier tar­get­ing.

Michel Malk­oun, DMS chief oper­at­ing of­fi­cer, said: “This move demon­strates that Egypt and Kuwait are im­por­tant mar­kets for Snapchat, and that they are in­vest­ing in lo­cal sup­port to help brands get the most out of the plat­form.”

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