Campaign Middle East - - NEWS -

Ra­madan 2018 is the first out­ing of Centrepoint’s new brand com­mu­ni­ca­tion plat­form ‘Show Your­self’ in a sea­sonal con­text. The big cre­ative idea was to keep kids at the heart of the story and use foot­ball as a back­drop. “We be­lieve Centrepoint will stand out and be loved amongst all women and men, es­pe­cially moth­ers, and be re­mem­bered as a brand to be con­sid­ered amongst the clut­ter of videos this Ra­madan,” said Shyam Sun­der, senior mar­ket­ing head at Centrepoint. BRAND: Centrepoint TI­TLE: All equal AGENCY: Im­pact BBDO CCO: Paul Shearer PRO­DUC­TION HOUSE: Déjà Vu


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