Campaign Middle East - - RADIO GUIDE -

UM MENA has an­nounced the ap­point­ment of

as head of dig­i­tal for the MENA re­gion. Bourke will be re­spon­si­ble for driv­ing the dig­i­tal agenda of the agency and will fo­cus on the de­vel­op­ment of dig­i­tal con­sumer ex­pe­ri­ences for clients’ brands across all me­dia touch points. He has al­most 20 years’ ex­pe­ri­ence work­ing in dig­i­tal me­dia and mar­ket­ing across both the agency and client side. He has worked with top-tier brands in­clud­ing Emi­rates, Fer­rari World Abu Dhabi and Aer Lin­gus,


and also in senior lead­er­ship roles at Core Me­dia in Ire­land.


tech­ni­cal per­spec­tive, and de­velop bud­gets and pro­jec­tions for ad­ver­tis­ing. pub­lish­ing sec­tor at In­tel­li­gent Me­dia Ser­vices and Snob Pub­lish­ing Group.

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