UM MENA has announced the appointment of
as head of digital for the MENA region. Bourke will be responsible for driving the digital agenda of the agency and will focus on the development of digital consumer experiences for clients’ brands across all media touch points. He has almost 20 years’ experience working in digital media and marketing across both the agency and client side. He has worked with top-tier brands including Emirates, Ferrari World Abu Dhabi and Aer Lingus,
and also in senior leadership roles at Core Media in Ireland.
technical perspective, and develop budgets and projections for advertising. publishing sector at Intelligent Media Services and Snob Publishing Group.