C& B wins PR for AW Rostamani

Cicero & Bernay Public Relations (C&B) will lead the public relations and communication services for AW Rostamani Group, a regional holding group with a portfolio of 14 companies that includes multinational brands across seven diverse sectors. Through the implementation of integrated PR strategies, C&B says, it will be enhancing and maintaining AW Rostamani Group’s reputation as a leading UAE conglomerate via sustained exposure across traditional and new media.

AW Rostamani’s PR was previously handled by Hill & Knowlton Strategies.

Tariq Al-Sharabi, managing director at Cicero & Bernay, said: “The Group is renowned for its impeccable approach to customer satisfaction, which remains unmatched and inspiring to date. With more than three years of handling the communication for AW Rostamani’s flagship company, Arabian Automobiles, we’re proud to be adding their parent company as the newest feather to our cap and contributing to their strategic positioning and vision courtesy of our proven track record with multinational companies and conglomerates.”

C&B says it will be launching a comprehensive and results-driven corporate reputation strategy that will position and differentiate AW Rostamani Group amongst its peers, and highlight the group’s performance and contribution to the UAE. C&B will use traditional and new PR to lead the charge in evolving the Group’s communication.