Ne­ti­zency wins Len­ovo so­cial brief

Campaign Middle East - - NEWS -

Dubai- based dig­i­tal mar­ket­ing agency Ne­ti­zency has won the so­cial me­dia busi­ness of Len­ovo, for its PC & Smart De­vices busi­ness across the MENA re­gion.

The agree­ment will cover strat­egy de­vel­op­ment, con­tent cre­ation and re­port­ing, with the ob­jec­tive of build­ing aware­ness and con­sid­er­a­tion for the brand. The con­tract was awarded af­ter a multi-agency pitch.

“The MENA re­gion con­tin­ues to be a crit­i­cal part of Len­ovo glob­ally in terms of both our growth am­bi­tions and the op­por­tu­nity it presents,” said Claire Carter, mar­ket­ing di­rec­tor for MEA at Len­ovo. “We aim to be the num­ber-one PC brand, so we want to work with peo­ple who are as deter­mined and as pas­sion­ate as we are. Ne­ti­zency’s data-driven strate­gic ap­proach, and their creative in­ter­pre­ta­tion of our “Dif­fer­ent is Bet­ter” ethos was what so­lid­i­fied our choice in se­lect­ing them as our so­cial me­dia part­ners.”

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