Netizency wins Lenovo social brief
Dubai- based digital marketing agency Netizency has won the social media business of Lenovo, for its PC & Smart Devices business across the MENA region.
The agreement will cover strategy development, content creation and reporting, with the objective of building awareness and consideration for the brand. The contract was awarded after a multi-agency pitch.
“The MENA region continues to be a critical part of Lenovo globally in terms of both our growth ambitions and the opportunity it presents,” said Claire Carter, marketing director for MEA at Lenovo. “We aim to be the number-one PC brand, so we want to work with people who are as determined and as passionate as we are. Netizency’s data-driven strategic approach, and their creative interpretation of our “Different is Better” ethos was what solidified our choice in selecting them as our social media partners.”