Pizza Hut awards GCC business to Mindshare
Pizza Hut, part of Yum Brands, has appointed Mindshare as its GCC agency of record after a comprehensive pitch. The selection has coincided with a consolidation of both traditional and digital media within one agency.
Pankaj Batra, regional chief brand officer of Pizza Hut, said: “We are excited by Mindshare’s appointment as our media agency and look forward to leveraging their partnership with Pizza Hut in other markets across the world to build a stronger performance-led media strategy in the GCC region. Pizza Hut is the undisputed pizza leader virtually across all GCC markets, and with Mindshare’s support we look to dominate the eating-out category.”
Zahi Lawand, head of Mindshare Dubai, said he is delighted with the new partnership. “Winning this business was definitely a team effort, and one where building performance at the heart of our overall strategy was paramount,” he said. “We look forward to building the GCC busi- ness growth together. The onboarding starts as of now, so we are definitely living up to one of our core values of speed, provocation and collaboration”
Mindshare is no stranger to the Yum Business, as it currently supports Pizza Hut and KFC in several markets. The network of experience expands even further if one includes other Group M agencies.
“It is an exciting time for us to work with Pizza Hut,” said Ravi Rao, CEO of Mindshare MENA.