A friend recently told The Spin his wife says he’s like James Bond: He’s emotionally dead, he can’t follow orders, and she wishes Idris Elba had the part.
There’s been a lot of talk about whether the star of The Wire, Luther and The Avengers will be the next Bond. At the moment it looks like he won’t be, sadly.
The Spin may have discovered why, thanks to a press release from Infiniti.
“Infiniti introduces Idris, their new, Artificial Intelligence (AI) led virtual assistant, designed to help customers with any product related questions they would like answered,” said the automotive brand. “Available around the clock and even at weekends, Infiniti’s virtual assistant will be accessible to learn more about the entire model range of Infiniti. Customers only need to select Idris in the Facebook messenger or open the regional Infiniti websites and all product details will soon be in your hand.
It added: “Idris has been trained in an engaging, friendly tonality and is unique, like his human colleagues, tuned to weave in his own brand of humour into his responses.”
Just like James Bond. Our last issue focused on youth and graduates, and we are putting together a breakfast briefing about Marketing to Millennials, so The Spin likes to think we are pretty funky and hip and with-it.
But when this came up on our Twitter feed from the @randomsmashits bot (which does just that: it tweets random pages from Smash Hits magazine from between 1978 and 1987) we got all confused.
The world has been through so many layers of irony since this ‘How Trendy are You?’ test was published in 1983 that any combination of answers could lead to an ‘Achingly Hipster’ result today.