The Spin

Campaign Middle East - - NEWS -

A friend re­cently told The Spin his wife says he’s like James Bond: He’s emo­tion­ally dead, he can’t fol­low or­ders, and she wishes Idris Elba had the part.

There’s been a lot of talk about whether the star of The Wire, Luther and The Avengers will be the next Bond. At the mo­ment it looks like he won’t be, sadly.

The Spin may have dis­cov­ered why, thanks to a press re­lease from In­finiti.

“In­finiti in­tro­duces Idris, their new, Ar­ti­fi­cial In­tel­li­gence (AI) led vir­tual as­sis­tant, de­signed to help cus­tomers with any prod­uct re­lated ques­tions they would like an­swered,” said the au­to­mo­tive brand. “Avail­able around the clock and even at week­ends, In­finiti’s vir­tual as­sis­tant will be ac­ces­si­ble to learn more about the en­tire model range of In­finiti. Cus­tomers only need to select Idris in the Facebook mes­sen­ger or open the re­gional In­finiti web­sites and all prod­uct de­tails will soon be in your hand.

It added: “Idris has been trained in an en­gag­ing, friendly tonal­ity and is unique, like his hu­man col­leagues, tuned to weave in his own brand of hu­mour into his re­sponses.”

Just like James Bond. Our last is­sue fo­cused on youth and grad­u­ates, and we are putting to­gether a break­fast briefing about Mar­ket­ing to Mil­len­ni­als, so The Spin likes to think we are pretty funky and hip and with-it.

But when this came up on our Twit­ter feed from the @ran­doms­mashits bot (which does just that: it tweets ran­dom pages from Smash Hits mag­a­zine from be­tween 1978 and 1987) we got all con­fused.

The world has been through so many lay­ers of irony since this ‘How Trendy are You?’ test was pub­lished in 1983 that any com­bi­na­tion of answers could lead to an ‘Achingly Hip­ster’ re­sult to­day.

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.