Tetra Pak’s Khaled Ismail takes over as Marketing Society chair
The Marketing Society has announced the new chair for its Dubai hub: current vice-chair and vice-president of communications for Europe, Central Asia, Middle East & Africa at Tetra Pak, Khaled Ismail.
The current chair, Asad Rehman, who is director of media and digital transformation at Unilever MENA, will step down after two years at the helm. During that time, the Society said in a statement, Rehman “has played a huge part in growing the Society into the vibrant, flourishing hub it is today, with more than 150 members, making it the Society’s number one market outside the UK”.
Gemma Greaves, chief executive of The Marketing Society, said: “I would like to say a big thank you to Asad for his outstanding contribution to the Society over the past two years. Through his leadership, energy, vision and determination we have surpassed all expectations for The Marketing Society in the Middle East. And I am delighted that we have a formidable successor in Khaled, who has been on our board since the beginning.”
Ismail will work alongside the influential board based in Dubai, helping drive the Society’s purpose to inspire bolder marketing leadership in the local business community and its self-professed “brave agenda, which challenges its members to think differently, push boundaries, tackle taboos and have uncomfortable conversations about the things that really matter”.
Ismail said: “I am thrilled to take on the role of chair. Asad will be a hard act to follow, but I’m looking forward to working with our talented team of marketing leaders who make up the board. ”
The Dubai board includes: Asad Rehman of Unilever, James Welch of Orchestra Middle East, Daniel Taylor of Ras Al Khaimah Tourist Development Authority, Christian Andersen of IBM, Talal Sheikh Elard of Impact BBDO, Mike Fairburn of Sony Music & Entertainment, Maria Gedeon of Vox Cinemas, Andreas Keller of Weber Shandwick, Ash Banerjee of Landor and Asmaa Quorrich of Think Big Consulting.
New chair: Tetra Pak’s Khaled Ismail