Te­tra Pak’s Khaled Is­mail takes over as Mar­ket­ing So­ci­ety chair

Campaign Middle East - - CONTENTS -

The Mar­ket­ing So­ci­ety has an­nounced the new chair for its Dubai hub: cur­rent vice-chair and vice-pres­i­dent of com­mu­ni­ca­tions for Europe, Cen­tral Asia, Mid­dle East & Africa at Te­tra Pak, Khaled Is­mail.

The cur­rent chair, Asad Rehman, who is di­rec­tor of me­dia and dig­i­tal trans­for­ma­tion at Unilever MENA, will step down af­ter two years at the helm. Dur­ing that time, the So­ci­ety said in a state­ment, Rehman “has played a huge part in grow­ing the So­ci­ety into the vi­brant, flour­ish­ing hub it is to­day, with more than 150 mem­bers, mak­ing it the So­ci­ety’s num­ber one mar­ket out­side the UK”.

Gemma Greaves, chief ex­ec­u­tive of The Mar­ket­ing So­ci­ety, said: “I would like to say a big thank you to Asad for his out­stand­ing con­tri­bu­tion to the So­ci­ety over the past two years. Through his lead­er­ship, en­ergy, vi­sion and de­ter­mi­na­tion we have sur­passed all ex­pec­ta­tions for The Mar­ket­ing So­ci­ety in the Mid­dle East. And I am de­lighted that we have a for­mi­da­ble suc­ces­sor in Khaled, who has been on our board since the be­gin­ning.”

Is­mail will work along­side the in­flu­en­tial board based in Dubai, help­ing drive the So­ci­ety’s pur­pose to in­spire bolder mar­ket­ing lead­er­ship in the lo­cal busi­ness com­mu­nity and its self-pro­fessed “brave agenda, which chal­lenges its mem­bers to think dif­fer­ently, push bound­aries, tackle taboos and have un­com­fort­able con­ver­sa­tions about the things that re­ally mat­ter”.

Is­mail said: “I am thrilled to take on the role of chair. Asad will be a hard act to fol­low, but I’m look­ing for­ward to work­ing with our tal­ented team of mar­ket­ing lead­ers who make up the board. ”

The Dubai board in­cludes: Asad Rehman of Unilever, James Welch of Or­ches­tra Mid­dle East, Daniel Tay­lor of Ras Al Khaimah Tourist De­vel­op­ment Author­ity, Chris­tian An­der­sen of IBM, Talal Sheikh Elard of Im­pact BBDO, Mike Fair­burn of Sony Mu­sic & En­ter­tain­ment, Maria Gedeon of Vox Cin­e­mas, An­dreas Keller of We­ber Shand­wick, Ash Ban­er­jee of Lan­dor and As­maa Quor­rich of Think Big Con­sult­ing.

New chair: Te­tra Pak’s Khaled Is­mail

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