Campaign Middle East

S AY I D AT Y

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Twitter and Sayidaty have announced the launch of what they are calling the first ever live fashion series, #FrontRow, on the social platform. Exclusivel­y broadcast on Twitter in Arabic, it will keep viewers informed of what’s happening during the Big Four Spring 2019 fashion weeks in New York, London, Milan and Paris. The first episode was due to be streamed on September 8. Produced by Sayidaty, the 10-minute series will cover real-time fashion news through multiple segments from September through October. Hosted by Saudi fashion content creator Dareen Al-Yawar and the world’s first Emirati runway model Rafeea Al-Hajsi, the series will focus on modest looks from the shows, new collection­s, trends, runways and style commentary.

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# F R ONTR OW

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