S AY I D AT Y

Campaign Middle East - - CONTENTS -

Twit­ter and Sayi­daty have an­nounced the launch of what they are call­ing the first ever live fash­ion se­ries, #Fron­tRow, on the so­cial plat­form. Ex­clu­sively broad­cast on Twit­ter in Ara­bic, it will keep view­ers in­formed of what’s hap­pen­ing dur­ing the Big Four Spring 2019 fash­ion weeks in New York, Lon­don, Milan and Paris. The first episode was due to be streamed on Septem­ber 8. Pro­duced by Sayi­daty, the 10-minute se­ries will cover real-time fash­ion news through mul­ti­ple seg­ments from Septem­ber through Oc­to­ber. Hosted by Saudi fash­ion con­tent cre­ator Da­reen Al-Yawar and the world’s first Emi­rati run­way model Rafeea Al-Ha­jsi, the se­ries will fo­cus on mod­est looks from the shows, new col­lec­tions, trends, run­ways and style com­men­tary.

# F R ONTR OW

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