P&G AND CARREFOUR
Procter & Gamble (P&G), Carrefour and the Give a Ghaf Tree Planting Programme by Goumbook – with PR agency MSL – invited UAE consumers to break yet another Guinness World Record by planting 20,000 seeds simultaneously in one hour. The seeds were planted into small pots, which will be replanted in a mosaic that resembles the Year of Zayed logo from an aerial point of view as tribute to the yearlong initiative. The gesture underlies the greater cause of eliminating the ghaf tree from the list of endangered species. P&G and Carrefour pledged to plant one tree for every P&G product purchased at Carrefour stores. Consumers could also follow Ghafa the ghaf tree on Twitter.
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