Pri­vate View

Campaign Middle East - - PRIVATE VIEW -

Cen­tre­point’s new film, ‘Get them ready for new learn­ing ex­pe­ri­ences’, is nicely shot but the mu­sic seems more ap­pro­pri­ate for a life in­surance com­pany than the re­gion’s largest fash­ion des­ti­na­tion. The clos­ing scenes looked like an ac­ci­dent about to hap­pen. The mu­sic should have been much more up­beat push­ing the story for­ward. Con­sumers want to en­joy the re­tail ex­pe­ri­ence. [65]

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