The Spin

Campaign Middle East - - PRIVATE VIEW -

The Spin re­cently re­ceived an un­so­licited email from a PR agency declar­ing: “Don’t for­get to sign up for Planned Power in your of­fices to­mor­row! Reg­is­ter­ing is com­pul­sory, and feel free to pass along!”

Planned Power? Com­pul­sory? We were dust­ing off our jack­boots un­til we read on to find: “At Planned Power you will learn how to: iden­tify what you want from each area of life; cre­ate a plan to achieve it; make the most of your year ahead; align your un­con­scious mind with the con­scious; be­come a ful­fil­lio­niare – rich in ev­ery area of life.”

Come to think of it, the fas­cist over­tones of the open­ing lines might be less ghastly than the term “ful­fil­lion­aire”.

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