SUC­CESS STO­RIES

LINKED IN BRINGS ITS GLOBAL CAM­PAIGN TO THE RE­GION.

Campaign Middle East - - FRONT PAGE -

Suc­cess means dif­fer­ent things to dif­fer­ent peo­ple – from be­ing a dy­namic street artist to be­ing a cor­po­rate mogul. That is the core mes­sage of LinkedIn’s global ‘In it to­gether’ cam­paign, launched in the UAE this month. Lo­cally, the in­te­grated cam­paign fea­tures three LinkedIn mem­bers whose sto­ries high­light the di­ver­sity of its users and the var­i­ous def­i­ni­tions of suc­cess. The pro­duc­tion style is sim­ple, with im­ages in warm black-and-white, su­per­im­posed with state­ments of what the sub­jects are “in it” for. BRAND: LinkedIn TI­TLE: In it to­gether CON­CEPT CRE­ATION: BMB CON­CEPT LO­CAL­I­SA­TION: Brand­s2Life ADAP­TA­TION/LO­CAL­I­SA­TION: Apco World­wide PHO­TOG­RA­PHER: Jor­dan Bick­er­staffe, Liquours Pro­duc­tions POST-PRO­DUC­TION: Tash Lean, Ben Jack­son, Jakub Hu­dak

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