LINKED IN BRINGS ITS GLOBAL CAMPAIGN TO THE REGION.
Success means different things to different people – from being a dynamic street artist to being a corporate mogul. That is the core message of LinkedIn’s global ‘In it together’ campaign, launched in the UAE this month. Locally, the integrated campaign features three LinkedIn members whose stories highlight the diversity of its users and the various definitions of success. The production style is simple, with images in warm black-and-white, superimposed with statements of what the subjects are “in it” for. BRAND: LinkedIn TITLE: In it together CONCEPT CREATION: BMB CONCEPT LOCALISATION: Brands2Life ADAPTATION/LOCALISATION: Apco Worldwide PHOTOGRAPHER: Jordan Bickerstaffe, Liquours Productions POST-PRODUCTION: Tash Lean, Ben Jackson, Jakub Hudak