IN­FINITI

DRIVE BACK

Campaign Middle East - - NEWS -

Rawan Hamza, a young Saudi woman who has been liv­ing abroad and had never driven in her own coun­try be­fore, drove over 800km from Dubai, UAE to Saudi Ara­bia, ac­com­pa­nied by her brother, to sur­prise her mother back home. Hamza might have been one of the first women to ever do so since the ban on women driv­ing in the king­dom was lifted. To take the story to ev­ery­one, In­finiti and TBWA/Raad cre­ated a three-minute film called Drive Back.

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