Online portal Property Finder appoints J Walter Thompson
Property Finder has chosen J Walter Thompson as its ad agency, targeting the UAE with immediate effect, and to manage its upcoming brand launch. The agency was selected from multiple international agencies that participated in its pitch process.
Property Finder is an online portal providing the tools to help consumers find the properties that fit their needs.
Commenting on behalf of Property Finder, Hamza Chaoui, chief marketing officer, said: “For this brand launch we needed an agency that could embrace our new identity and turn it into an inspiring story for house hunters all over the region. Our new brand is about motivating and inspiring people to get living the life they deserve, allowing them to unlock their potential. JWT was the obvious choice from the first round of the pitch, and the campaign you’ll see in a few weeks is what was presented during the first phase of the process. This is how spot-on JWT was.”
Sasan Saeidi, regional CEO of J Walter Thompson Gulf, said: “Property Finder is a brand that has gone from strength to strength every year with a very unique, single-minded purpose. It has created some great marketing to promote its services to-date and our job is to ensure we support their brand and communicate their reputable equity in our upcoming work.”
New identity: Michael Lahyani, Property Finder’s CEO (left) and CMO Hamza Chaoui