On­line por­tal Prop­erty Fin­der ap­points J Wal­ter Thomp­son

Campaign Middle East - - NEWS -

Prop­erty Fin­der has cho­sen J Wal­ter Thomp­son as its ad agency, tar­get­ing the UAE with im­me­di­ate ef­fect, and to man­age its up­com­ing brand launch. The agency was se­lected from mul­ti­ple in­ter­na­tional agen­cies that par­tic­i­pated in its pitch process.

Prop­erty Fin­der is an on­line por­tal pro­vid­ing the tools to help con­sumers find the prop­er­ties that fit their needs.

Com­ment­ing on be­half of Prop­erty Fin­der, Hamza Chaoui, chief mar­ket­ing of­fi­cer, said: “For this brand launch we needed an agency that could em­brace our new iden­tity and turn it into an in­spir­ing story for house hunters all over the re­gion. Our new brand is about mo­ti­vat­ing and in­spir­ing peo­ple to get liv­ing the life they de­serve, al­low­ing them to un­lock their po­ten­tial. JWT was the ob­vi­ous choice from the first round of the pitch, and the cam­paign you’ll see in a few weeks is what was pre­sented dur­ing the first phase of the process. This is how spot-on JWT was.”

Sasan Saeidi, re­gional CEO of J Wal­ter Thomp­son Gulf, said: “Prop­erty Fin­der is a brand that has gone from strength to strength ev­ery year with a very unique, sin­gle-minded pur­pose. It has cre­ated some great mar­ket­ing to pro­mote its ser­vices to-date and our job is to en­sure we sup­port their brand and com­mu­ni­cate their rep­utable eq­uity in our up­com­ing work.”

New iden­tity: Michael Lahyani, Prop­erty Fin­der’s CEO (left) and CMO Hamza Chaoui

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.