ZOOM

Campaign Middle East - - NEWS -

As a UAE na­tive, Zoom re­flects the spirit of its home. It’s a cel­e­bra­tion of life, tra­di­tion, com­mu­nity and di­ver­sity. Marry the lat­ter with hot­dog, and you cre­ate Hot Dog World Tour. An ini­tia­tive en­abled by tamra C2, Zoom’s long-term agency, that takes the easy-go­ing pop­u­lar sand­wich to a whole new level of global and taste ven­tures. This cel­e­bra­tion wouldn’t have been served with­out a pop cul­ture in­spired brand vis­ual com­mu­ni­ca­tion to match. BRAND: Zoom TI­TLE: Hot Dog World Tour AGENCY: Tamra C2 STRATE­GIC PART­NER: Cal­i­for­nia Chrome EX­EC­U­TIVE DI­REC­TOR: Roy Af­ti­mos ART DI­REC­TOR: Maya Khat­tar ACD: Tameem Sankhari COPY­WRITER: Pau­rav Shah

H OT D OG WORLD T OUR

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