Aloft Hotels, Marriott International’s brand for music lovers, and Universal Music Group & Brands MENA, have announced the 2018 edition of Aloft Hotels’ artist discovery competition, Project: Aloft Star UAE. Starting September 18 and running until October 6, unsigned bands and artists are invited to upload an original song to be judged by a celebrity panel. Four finalists will perform at the Project: Aloft Star UAE finale at Aloft City Centre Deira, the newest Aloft hotel in Dubai, where the winner will be chosen by the panel of judges. While the finale is open to everyone to join, the best way to experience it will be as a member of one of Marriott’s loyalty programs, said Aloft.
P R O J E C T: A L O F T S T A R U A E