James Pass

Campaign Middle East - - NEWS -

this dig­i­tal world, we are over­loaded with data and con­sumer in­tel­li­gence. How­ever, it is im­por­tant to iden­tify which met­rics are ac­tu­ally rel­e­vant to your brand and cam­paign. Rather than fo­cus­ing on likes or men­tions, eval­u­ate your ini­tia­tives based on value added to your cus­tomers’ ex­pe­ri­ence.

3. Broaden your reach

It is easy to fo­cus all your re­sources on a sin­gle plat­form that might get you the most re­sponses from your cus­tomers. How­ever, it might be worth­while to ex­plore other plat­forms as well, re­gard­less of their scale. Re­cent stud­ies have shown that con­sumers go through mul­ti­ple plat­forms be­fore mak­ing a pur­chase de­ci­sion.

4. Make use of ar­ti­fi­cial in­tel­li­gence

With mil­lions of data points be­ing gen­er­ated ev­ery sin­gle sec­ond, it can get over­whelm­ing to crunch the data. In this process, valu­able data might be lost or be wasted. In­vest­ing in ar­ti­fi­cial in­tel­li­gence can help in iden­ti­fy­ing valu­able data and im­ple­ment­ing the key learn­ings with­out any in­volve­ment of hu­man ef­fort. Ar­ti­fi­cial in­tel­li­gence, data an­a­lyt­ics and con­nec­tiv­ity are chang­ing the land­scape of busi­ness at a rapid pace. Cus­tomers choose to con­nect with brands that pro­vide them per­son­alised ser­vices, thus build­ing a long-term re­la­tion­ship. While many brands might be tempted to think that a dig­i­tal trans­for­ma­tion can help them sur­vive, it might not be the best so­lu­tion for long-term re­turns. A full-scale dig­i­tal trans­for­ma­tion means con­stantly evolv­ing and grow­ing. It in­cludes em­pow­er­ing the em­ploy­ees so they can be flex­i­ble and de­vel­op­ing lead­ers that are well versed in dig­i­tal prac­tices and are open to in­no­va­tion.

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