this digital world, we are overloaded with data and consumer intelligence. However, it is important to identify which metrics are actually relevant to your brand and campaign. Rather than focusing on likes or mentions, evaluate your initiatives based on value added to your customers’ experience.
3. Broaden your reach
It is easy to focus all your resources on a single platform that might get you the most responses from your customers. However, it might be worthwhile to explore other platforms as well, regardless of their scale. Recent studies have shown that consumers go through multiple platforms before making a purchase decision.
4. Make use of artificial intelligence
With millions of data points being generated every single second, it can get overwhelming to crunch the data. In this process, valuable data might be lost or be wasted. Investing in artificial intelligence can help in identifying valuable data and implementing the key learnings without any involvement of human effort. Artificial intelligence, data analytics and connectivity are changing the landscape of business at a rapid pace. Customers choose to connect with brands that provide them personalised services, thus building a long-term relationship. While many brands might be tempted to think that a digital transformation can help them survive, it might not be the best solution for long-term returns. A full-scale digital transformation means constantly evolving and growing. It includes empowering the employees so they can be flexible and developing leaders that are well versed in digital practices and are open to innovation.