Pri­vate View

Campaign Middle East - - PRTIVATE VIEW -

ICRC has pro­duced pow­er­ful work over the years that has been a cat­a­lyst for change across the globe. But the cam­paign to pass a law on the miss­ing failed to con­nect with me. Maybe where the strat­egy and ex­e­cu­tion has di­vided is in its fail­ing to por­tray the emo­tional tor­ment as­so­ci­ated with this sit­u­a­tion. I see more suf­fer­ing from my team wait­ing for their lunch than I do from the in­tan­gi­ble in­ter­ac­tions in this fam­ily dy­namic. And, un­for­tu­nately, I have no idea what ICRC wants me to do next. 5/10

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